Advice and answers from the Webtune Team

Written by Webtune Team

External Link Issue: How Can it Be Resolved?

Explore effective solutions to the common external link issue and enhance your website's user experience.


What is an External Link?

External links direct users to a webpage or resource that is hosted on a different website or domain than the one where the link is located. In simpler terms, clicking on an external link takes you to a different website or page on the internet.

These links are often used in articles, blog posts, and other online content to provide references, citations, or additional information from external sources.

Here are some of the benefits of adding an external link - 

  1. Credibility: Enhances a website's authority by linking to reputable sources.

  2. SEO Boost: Quality external links positively impact search engine rankings.

  3. User Experience: Enriches content by offering additional information and resources.

  4. Networking: Facilitates relationship-building within industries and communities.

  5. Diversification: Expands content by directing users to different perspectives or data.

  6. Traffic Generation: Drives traffic to other websites, increasing visibility.

  7. Supporting Claims: Adds credibility by citing evidence and references.

What are the various types of External Link Issues?

  1. Not in New Tab - An external link not set to open in a new tab can potentially lead to a less optimal user experience. It can cause visitors to navigate away from your site entirely, disrupting their engagement with your content.

Let's delve deeper into this concern:

1. User Experience Disruption:

When users click on an external link that doesn't open in a new tab, the destination webpage replaces the current one. It can disrupt the user's experience by taking them away from your site, potentially causing confusion and frustration.

  • Impact:

    • Loss of Context: Users lose the context of the original page, which may be important for understanding the overall narrative or structure of your content.

    • Back Button Reliance: Visitors may rely on the browser's back button to return to your site, which can be less intuitive and may not always work as expected.

2. Increased Bounce Rate:

Bounce rate refers to the percentage of visitors who navigate away from the site after viewing only one page. External links that don't open in a new tab can contribute to an increased bounce rate.

  • Impact:

    • Site Abandonment: Users may not return to your site after clicking on an external link, leading to higher bounce rates.

    • Reduced Engagement: A higher bounce rate can signal to search engines that visitors are not fully engaging with your content, potentially affecting your site's search rankings.

How Can Webtune Help to Resolve an External Link Issue?

STEP 1

Click on the ‘External Links’ tab.



STEP 2

In this step, our AI generates external links for you. All you’d need to do is click on the check box. In case, there are two or more links available, you can select the one you deem more appropriate.

STEP 3

Next, click on ‘Approve’

STEP 4

Click ‘Review and Push Live’


STEP 5

On the redirected screen, you can review your final changes and click on ‘Push Changes Live’.

Congrats! You’ve fixed the issue successfully!

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