Written by Webtune Team

Solving Meta Description Problems with Webtune AI

Learn to fix meta description issues effectively with Webtune AI's smart, easy-to-implement solutions.

What is Meta Description?

A meta description is a summary of a web page that is displayed on the search result page of a search engine. It is an HTML element that provides information to the user about the content of the page and how it is related to their search query.

A meta description gives users an idea of what they can expect to find on the page and helps them determine whether it is relevant to their needs.

The Meta Description offers several benefits:

Boost CTRs: Engages users with concise content to increase click-through rates.
SEO Benefits: Optimizes keywords to improve search engine visibility.
User-Friendly: Provides a clear, crisp summary for a better user experience.
Brand Recognition: Reinforces brand messaging in a limited character count.
Drive Engagement: Includes a compelling call-to-action for user interaction.
Mobile Readability: Tailors content for mobile users with complete information.
Lower Bounce Rates: Sets accurate expectations, attracting genuinely interested users.

What are the various Meta Description Issues?

Missing: This issue occurs when a webpage lacks a meta description, leading to potential drawbacks in search engine rankings.
Empty: Webtune ensures a well-crafted and informative meta description for search engines and users, even if the original description lacks meaningful content.
Outside Head: Webtune ensures proper HTML structure by fixing incorrectly placed meta descriptions outside the <head> section.
Multiple Found: Webtune tackles the challenge of having multiple meta descriptions on a single webpage. It streamlines and optimizes this HTML element to avoid confusion in search engine results and maintains a clear presentation of page content.

Here’s the bigger picture when we dig deeper into each of the Meta Description issues -

1. Missing Meta Description:

Cause: When a webpage doesn't have a meta description, it misses an opportunity to provide a summary of its content to both users and search engines.
Impact: Potential negative impact on search engine rankings and reduced click-through rates as users may not find relevant information at a glance.

2. Empty Meta Description:

Cause: An empty or poorly crafted meta description can undermine the purpose of this HTML element, as it fails to communicate the page's relevance and value.
Impact: Decreased user engagement and potential search engine penalties for inadequate content representation.

3. Meta Description Outside <head> Section:

Cause: Incorrectly placed meta descriptions outside the HTML <head> section can lead to structural issues and affect the webpage's HTML integrity.
Impact: Potential issues include HTML rendering, structure inconsistencies, and search engine content interpretation difficulties.

4. Multiple Meta Descriptions Found:

Issue: Having multiple meta descriptions on a single webpage can confuse search engines and users, leading to uncertainties about the primary content focus.
Impact: Inaccurate representation in search engine results, potential ranking issues, and a disjointed user experience.

How Do You Fix Them?

There are 2 ways to go about it -

You can manually write it.
You can generate it via AI Suggestions.

Here’s how you do it -

STEP 1
Click on ‘Meta Description’

STEP 2

As per the type of issue, follow the recommended action.

For example -

Missing - Click on the dialogue box and type the description as per your preference. Once done, simply click ‘Approve’.

Or, you can also AI-generate options under the ‘Add New Tag’ with the help of our AI Suggestions button (+). If you want more options to choose from, simply click on ‘Generate More’.

Empty - Click on the (+) or ‘AI Suggestions’ button and our AI generates the meta description for you. If you like it, simply click ‘Approve’. Or, edit it as per your liking. You can also write it manually.

Multiple Found - Simply select the meta description you want to keep. The recommended action here is ‘Update Value to’.

Outside Head - Just click on ‘Approve’ and it will automatically take the outside head and move it inside the head tag.

STEP 3

Next, click on ‘Approve’